Our 'Brand' New Identity
For the past 20 years we have been at the forefront of continuous improvement and development in the furniture industry. Under our Screentek brand we began our journey in 2001, manufacturing office screens and accessories. Since then we have gone on to manufacture soft seating, task chairs, desking and storage and have constantly evolved our screen ranges.
“Collectively at the time we introduced a new name and brand to sit comfortably with our expansion in to furniture. That new name was Identity Furniture, founded in 2014.”
For some time now both brands have worked in unison to create a clear and recognisable name for our clients in both the screen and furniture sector. It has allowed us to stay true to our roots and stay easily identifiable by not just our existing clients but also our new.
Over the last couple years we have added screens to our Identity brochures to offer more alternatives to our clients. During the Covid-19 pandemic our Protek screen range became evidently popular alongside our furniture with key contracts with the government and NHS. Therefore we began the development of our all-new branding.
“We are really pleased to unveil Identity Furniture by Screentek. The assembly of two brands that we now present as one. Featuring both product ranges and therefore the offering of a much wider range for our clients. We believe this will create a more coherent and recognisable brand as we continue to grow moving forward.”
