We are identity
A true British furniture manufacturer based in Chorley, Lancashire, our extremely motivated team are passionate about who we are, what we do, and who we have the pleasure of dealing with. Our heritage has been built over time by dedicated people with real expertise who share values core to the business.
Our in-house Design and Development Team is made up of designers, engineers and upholsterers. We know a lot about furniture, but we also know that knowledge isn’t always enough. That’s why we take a holistic approach to our product development program, taking all design elements into account to ensure our products are as environmentally friendly, ergonomically sound and elegantly formed as possible.
what we do
We’re experts in creating and producing inspirational furniture solutions. From machinists to upholsterers, designers to accountants, we are very much a family here at Identity, and that ethos runs through everything we do. We recognise that our people are our greatest asset, they’re a vital part of what makes us unique. For us, continuous investment in people is key to helping them reach their potential.
british made
Our skill is in creating beautifully crafted furniture where our frame makers, sewing machinists, and upholstery team are trained to the highest standards of craftsmanship and demonstrate years of experience working with the widest selection of materials.
An intuitive understanding of how to achieve the perfectly finished product, ensuring perfect seam lines, hand-finished and checked to meet our exacting standards for exceptional quality, guaranteeing comfort and longevity.
Design-led
At Identity, we provide more than just furniture; our experienced production and design teams work together to improve product manufacture techniques.
Through detailed design analysis of our furniture, we are able to continually increase our products in areas of function, strength, stability, and appearance. This evolution allows us to create products of not only premium quality but outstanding value for money too.
Through our innovative use of the latest CNC technology, we have created a culture that optimises our manufacturing process, creating products that make your space a better place to be. This provides extreme flexibility in our approach to producing bespoke, tailored furniture solutions.