Our factory

From machinists to upholsterers, designers to accountants, we are very much a family here at Identity Furniture, and that ethos runs through everything we do. Based at our factory in Chorley, Lancashire, our highly skilled and extremely motivated team are committed to creating the best products on the market and offering our loyal customers an unrivalled experience.

We work closely with material suppliers in order to source products that are environmentally conscious. We have embraced the qualities of natural materials such as untreated wool and nettle fibres and aim to provide quality furniture in superb finishes at competitive prices. We value the material we use in our furniture so much that we never throw any away. Instead we use every timber off-cut to heat our factory and send all other production waste to recycle. We proudly start business every day with an incredibly small carbon footprint.

Take a virtual tour of our factory here.