Our Design and Development Team is made up of designers, engineers and upholsterers; an in-house team of five people at Identity Furniture are fully focussed on moving our product development program forward and ensuring that the products we manufacture are as environmentally friendly, ergonomically sound and elegantly formed as possible.

We have also worked with some fantastic external designers to add that extra something to our product range.

Robin Baines

Starting out as an apprentice to completing his degree in Product Design, Robin has gained his experience in all aspects of design over the past 23 years within the office furniture industry. After working with some of the leading manufacturers, his experience is now helping to expand Identity’s growing portfolio of products.

Some of the products in our range designed by Robin:
Xero
Wishbone
Duel
Column

Trevor Bloxham

Having over 20 years’ experience in furniture and product design, Trevor’s proven track record in taking projects from concept through to manufacturing helped us to develop our range.

Some of the products in our range designed by Trevor:
Socialite
Studio
Lonsdale

John Coleman

John Coleman trained at the Royal College of Art and established his own company in 1981. He designed and produced furniture for batch production for over 20 years and he now designs for the industry.

Products in our range designed by John:
Unos

David Fox

David Fox has won 17 international awards from the Good Design Award to FX Product Designer of the Year in 2009. His timeless simplistic approach to design has been welcomed by the A&D community for over a decade and has led to many successful collaborations.

Products in our range designed by David:
Nestle