At Identity, we pride ourselves on the way in which we choose to do things. We focus on our clients’ exact requirements and tailor our approach to ensure the end product is exactly what they were looking for. Our ethos extends right the way through to our production, where we look for every possible way to increase efficiency and quality. We work hard to ensure we meet, and aim to exceed, industry-recognised standards for how we operate. All this culminates in an unparalleled level of service and our certified accreditations testify to this.

(Note that these certificates are for our parent company, Screentek International Ltd, but also apply to Identity Furniture)


The UK’s largest furniture association, the Furniture Industry Research Association was first established in 1949 by the furniture industry for the industry. A recognised centre for technical excellence, FIRA provides a wide range of dedicated, knowledge-based technical support to the global furniture supply chain and furniture consumers across all market sectors.


We do everything we can to ensure our products meet the FIRA standards.


SATRA is an independent research and testing organisation established in the UK in 1919. It has technical facilities in Europe and China serving customers throughout the world. As well as testing products and components to European and international standards across a wide range of industry sectors, SATRA develops, manufactures and sells test equipment.


We do everything we can to ensure our products meet the SATRA standards.


FSC is a global, not-for-profit organisation dedicated to the promotion of responsible forest management worldwide.

The FSC label guarantees that the trees that are harvested are replaced or allowed to regenerate naturally. Parts of the forest are protected entirely, in order to protect rare animals and plants and, if indigenous people have sacred sites in the forest, these are exempt from felling. FSC gives an assurance that future generations will be able to enjoy the benefits of the forest. The forest owner must use local workers to run the forest, and provide training, safety equipment and a decent salary. You can buy wood products, from all types of forest, with a clear conscience when you see the FSC logo.


Our parent company, Screentek International, is FSC-certified and we make every effort to use FSC-approved wood for our furniture products too.